Microsoft has had trouble recently with its ads. Occasionally, the crew from Redmond will come up with an interesting commercial that resonates well; but, more often the company will create an add that is at best uninteresting and misleading, and at worst just flat out bad. It seems that many believe Microsoft's latest attempt at parody with its "fly on the wall at Cupertino" ads have fallen into the second category.
As
you can see, the idea is that there are two people pitching ideas to
Tim Cook and Jony Ive for what to do with the next iPhone. We would
agree that the production value of the spot is a bit low - the acting
isn't the best, the writing isn't as crisp as it could be - but, the
idea itself is an interesting one, and its an idea that could have made
for a solid parody video with good laughs. Unfortunately, that's not
what Microsoft has created here, and really Microsoft's biggest mistake
is in making an ad that wanted to be funny, but wasn't. Frankly, it
seems like this is a video that would have been safely ignored had it
been from a random YouTube creator; but from Microsoft, it takes on a
very different tone.
Microsoft seems to agree
with the reaction. Not only has Microsoft pulled the ad, but a spokesman
has admitted the campaign "was intended to be a lighthearted poke at
our friends from Cupertino, but it was off the mark". Amazingly in the
age of the Internet, the original ads have disappeared, but a
compilation of the ads is still available.
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