According to
May, Google Play is set to have revenues of about $1.3 billion this
year, and May is expecting the store to have compounded annual growth of
43% over the next four years, which would mean that in 2017 Google
could be looking at $5.2 billion in revenue. That's a full 4x as much as
the revenues from this year. And, that estimate is for Google Play
sales of apps, games, and in-app purchases only. If you were to also
look at in-app ad revenue that Google makes through AdSense, May
estimates that will be another $3.2 billion in 2014 and potentially as
much as $7.2 billion in 2017.
May has produced
this report because he thinks that investors focus too much on Apple's
App Store, and Facebook's mobile advertising, and have been somewhat
ignoring the growth rates put up by Google Play. If May turns out to be
right in his estimates, it would seem that investors won't have a choice
but to pay attention to Google Play soon enough.
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