The rumors since we first heard about
the Nokia Normandy were that it was the first device planned from Nokia
to be running a fork of Android, and that very well may be true. It is
hard to imagine that Microsoft would allow Nokia to release an Android
device, since it is in the process of purchasing the Nokia Devices and
Services division to be its hardware arm for Windows Phone. But, given
what we're seeing in these images, if the Normandy is running an Android
fork, we have some serious concerns about the future of Nokia's Asha
software.
An Asha pedigree
The
similarities are pretty easy to see when you take a look at Nokia's
recent Asha devices compared to the Normandy leaks. For starters, just
like the recent Nokia Asha 50x devices, there is only one capacitive
button found on the front of the Normandy is the back button. And, just
like the Asha devices that back button is designed to look like a left
chevron (aka the less-than symbol "<"). Additionally, the mobile
signal/SIM card symbols are found on the left-hand side of the system
bar at the top of the screen, which is where you'd find them in Asha.
This
second part might seem like a small issue, but it has a big impact on
whether or not the device is running Android or a fork of Android. In
Android, notification icons appear in that left-hand spot and drop down
in the notification tray; in Asha, only phone and messaging
notifications appear in that top tray. It's hard to imagine that Nokia
would put in the work to customize Android and either ditch the
notification tray all-together (which would take a lot of work to do for
what seems to be little benefit). Simplifying the tray to be more like
Asha would be possible, and would certainly limit over-complication for
those who may be switching from Asha to Android.
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Of
course, notifications are shown in the Normandy images; they are found
on the lock screen in rectangular bars stacked at the bottom of the
screen. You can probably guess exactly what the next thing we're going
to say - that's exactly where you'll find notifications in Asha. If you
take a look at the Nokia 501 press shots, you’ll see that the lock
screen looks almost exactly the same as what is in the Normandy leaks.
The notification messages have been updated to be a bit more visual with
contact images.
The only place where Asha and the Normandy images really diverge is in the start screen UI and the apps. We’ve seen two leaks of the Normandy start screen and they each look a bit different, so the UI has obviously been going through changes. The Asha start screen has traditionally been a grid of circular app icons, but the transformation has shown it becoming more and more like the Windows Phone start screen. This would make sense since Microsoft is in the process of purchasing Nokia, and it also lends more weight to the idea that this is an Asha device, because the general thinking is that Microsoft might not want to adopt Android into its lineup. But, it is not inconceivable to imagine Microsoft adopting Android, because that strategy would actually have some interesting benefits for Microsoft.
An Android fork to replace Asha?
If
the Normandy is running Android, it is clearly an Android fork that is
designed to look similar to Asha with a splash of Windows Phone. But, if
the Nokia Android fork is being designed to look like Asha, it follows
that it may eventually replace Asha. If it didn’t, it would end up
causing confusion in the market by having two devices that look like
they are running the same OS, but aren’t. If it is planned to replace
Asha, the question would be: why?
We think the
answer to that is pretty easy though: developers. Nokia Asha has done
okay in emerging markets, but more and more there are true smartphone
platforms making headway in those same markets. As Android and Windows
Phone continue to gain share in emerging markets with low-cost devices
there is less room for Asha; and, developers are going to be pulled in
various directions not just by Android, iOS, and Windows Phone, but by
the myriad other options like Tizen, FirefoxOS, BlackBerry, Jolla, and
Ubuntu. Asha can only run fairly simple Java apps and web apps, so it
makes sense that Nokia would have found it easier to scrap Asha in favor
of Android.
The rumors have consistently talked about the
Normandy as an Android device, not Asha. Evleaks was the first to out it
as an Android device, and The Verge
has also confirmed the device to be running Android, because Asha
hasn’t been able to offer proper smartphone apps to low-end users. And,
that brings us back to what we mentioned before: where Normandy really
pulls away from the claims that it could be an Asha device is in the
apps. Asha just can't run the type of apps that Android can, and doesn't
have nearly the app ecosystem.
The most telling thing in any of the Normandy screenshots has been the apps. The first shot we saw of the Normandy with something on the screen showed a Skype app running, and the recent shot of the start screen showed an icon for Plants vs Zombies 2. Neither of these apps would be able to run on Asha, but are obviously available for Android. And, there are hundreds of thousands of other Android apps that don’t include Google Play services hooks, which would be able to run easily on a fork of Android. In the end, it would not only be much easier for developers to create an app for Android and release it in multiple app stores like Google Play, Amazon, MIUI, but the apps available would be far more sophisticated.
Conclusion
Nokia has proven itself successful in the low-end/emerging markets with both Asha devices and Windows Phone devices. Android has also been quite successful in emerging markets and many times it is non-Google Android rather than an Android device packing Google Play services. Quite a lot of the Android devices found in China are from Xiaomi, which has the MIUI app store, and no Google Play; so, it's not out of the question that Nokia would be able to make this sort of fork work.
Since
we first heard about Nokia working on an Android device, we didn't
really know what to expect. Now we're seeing what Nokia had been
planning, and it looks like Android would be a replacement for Asha.
But, the question still remains as to whether or not the Normandy will
ever actually see the open market. We've heard that the plans are "full steam ahead", but we've also heard that the plans for the Normandy have been cancelled.
Of course, after both of those reports, we've gotten new leaks from
Evleaks for the device, and a note from Evleaks that the reports of
Normandy's death have been "greatly exaggerated".
Although
Windows Phone has made up most of its market share gains recently in
the low-end market, analysts are uncertain if Microsoft's best path
forward in emerging markets is with its own platform. Windows Phone has
been growing very quickly, but Android is still a much more mature
platform, and manufacturers are quickly getting Android prices down to
where they can compete with devices like the Nokia Lumia 520 ($99
off-contract). Microsoft may not have a choice but to use Android as a
weapon against Google, just like Amazon has.
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