Google may not think that
Windows Phone has enough market share to spend resources building apps
for the platform, but apparently the platform is big enough for Google
to monetize it. Sure, Google already gets money for any ads you may see
when browsing the web on WP, and it had an AdMob SDK so developers could
place ads in apps; but, the AdMob hadn't been updated for Windows Phone
8 until now.
Google has released a beta version of
the AdMob SDK which adds support for Windows Phone 8, so developers no
longer have to rely on Microsoft Advertising for ads. But, while the SDK
does have some good features, it is still lagging behind the Android
and iOS versions of the SDK. The WP8 AdMob SDK supports creating an
AdMob banner view from code, embedding an AdMob banner directly in an
XAML file, showing full-screen interstitial ads, and registering for ad
events such as succeeding or failing to receive an ad.
But,
unlike the Android and iOS versions, AdMob for WP8 does not include ad
network mediation, support for DoubleClick for publishers, searching ads
for mobile apps support, and MRAID support. Google's delay in adding
WP8 support to AdMob goes to show how little reven
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